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GLOSSARY
Like most modern technical disciplines, the Web Marketing and SEO community has developed a mind-blowing array of new phrases and acronyms to baffle the world with. We do try to not play this game if we can, but sometimes it is difficult! Our Glossary below is our modest attempt to try to help our clients and potential clients weave their way throught the jargon maze. We hope it helps.
Adwords
This is Google's brand name for its Pay Per Click (PPC) service. When you do a search on Google they are shown as 'sponsored links' in the shaded area above the search engine results (the 'natural' or 'organic' listings of the main Google search engine) and in the column on the right. These are all paid for advertising.
Google Adwords
Google's version of Pay Per Click
Google Analytics
Google's website analysis service, a free and pwerful website statistics and anylysis package with a friendly graphical interface and some very useful ratios and other site performance features.
Natural Search
The results actually produced by a search engine, based upon relevancy to the search phrase used, and excluding paid for advertisements
Organic
Natural listings on Google rather than PPC
PPC
Pay per Click Google Adwords - Google's version of PPC
ROI
Return on Investment
SEO
Search Engine Optimisation
SERP
Search Engine Results Page
SMM
Social Media Marketing, ie marketing yourself on social marketing sites like FaceBook, Twitter, MySpace, etc.
SNM
Social Network Marketing, effectively the same as SMM, Social Media Marketing